Boohee Health, the Chinese “MyFitnessPal”: How COVID-19 triggered this Chinese health app
Boohee Health (薄荷健康), which directly translates as “mint health” in Chinese, is a Chinese health app that helps people monitor their well-being and maintain healthy lifestyles, as well as sells a variety of healthy foods. The app mainly targets female consumers, with 75% of them being women in the coastal provinces born between post-90s and […]
Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers?
In June 2019, the fitness chain Hosa Fitness (浩沙健身) closed overnight, causing a heated discussion. Hosa Fitness started in 1999, and it had 86 stores in 2009. How could such a big fitness brand go out of business? What are the problems of fitness centers in China? Will all of China’s traditional fitness centers face […]