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Search Results for: beauty diary

Will Chinese beauty brand Perfect Diary make a comeback with its skincare-infused makeup?

March 30, 2025

Perfect Diary (完美日记), a Chinese cosmetics brand, achieved early success through KOL (Key Opinion Leader) marketing, co-branding, and private traffic pools. However, despite being recognized as one of the leading makeup brands in China, Perfect Diary’s success has waned over time. To recover, it has been focusing more on product quality, integrating skincare functionalities into its makeup products – though without generating the same marketing buzz it once did. Download our report on Chinese beauty

Perfect Diary entering the western / global market

C-beauty gone global: Behind Perfect Diary’s western market entry strategy

March 12, 2021

If you are looking for a brand that best represents the craze of C-beauty consumption in 2020, Perfect Diary has no rivals. Founded in 2017, the Chinese makeup brand Perfect Diary gained widespread support on social media, with its unique brand positioning “high-end quality at a lower price point”. Its products mainly range from lipsticks, eyeshadow palettes, foundation, and brushes and so on. During the Alibaba’s Double-11 shopping holiday in 2019, the brand managed to

C-beauty in the west

C-beauty in the West: How Chinese beauty brands like Florasis reach the global market

April 27, 2021

In recent years, Chinese cosmetics brands have been confidently gaining space in the international market. While “China” isn’t the first country to come to mind when western consumers think of “beauty products”, through social media and influencer marketing, brands like Florasis and Perfect Dairy have successfully penetrated the western market. This is what brands should know about C-beauty in the west. We are now offering our market research and consulting services for Chinese companies expanding

C beauty market in China

C-beauty brands’ secrets to success report

March 18, 2021

Download our report on C-beauty brands’ market strategies The beauty sector in China developed steadily in recent years, but most notably, has been the rise of C-beauty brands. China had become the world’s second largest beauty market in 2019. The sales of skincare products accounted for more than half of the beauty market in China. The total retail sales of the beauty sector in China reached 299 billion RMB in 2019. This China beauty market report

Success of Florasis abroad

The sudden success of Florasis abroad: searches for the Chinese beauty brand spike, but can distribution keep up?

January 28, 2021

Founded in 2017, Florasis is a Chinese makeup brand affiliated to Hangzhou Yige Enterprise Management Co., Ltd. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. Florasis is among some of the rising domestic beauty brands in China, but in January 2021, the Chinese brand started hinting towards its high potential in foreign markets. Source: Google trends, global search frequency for ‘Florasis’ spiked on January 24th, Perfect

Florasis Chinese cosmetics brand

Florasis is conquering the Chinese beauty market with elegantly oriental products

December 4, 2020

The Florasis brand was founded on March 8, 2017 in Hangzhou, China. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. It refers to the use of floral ingredients in their cosmetics. Xizi is also the honorary name for one of the ancient Chinese beauties. This Chinese cosmetics brand hopes to help Chinese women feel as beautiful as Xizi no matter how they do their makeup. The English name, Florasis, also

beauty sector in China

Market Tidbits transcript #1: Major changes in the beauty sector in China after COVID-19

August 12, 2020

Find the first Market Tidbits here. Matthieu David: Hello everyone, today we are going to look into the beauty sector in China, and the report we published a few days ago, maybe two weeks ago about how Covid-19 impacted the beauty sector in China. How it impacted during the epidemic and after the epidemic. I’m here to talk about the report with Allison Malmsten who has worked on the report and we will like to share

COVID-19 impact on China's beauty sector

COVID-19 impact on China’s beauty sector

June 24, 2020

In the past five years, the beauty sector in China had shown a steady increase, and China had become the world’s second largest beauty market in 2019. However in late 2019 to early 2020, COVID-19 impact on China’s beauty sector played out in many ways, forcing beauty brands to reconsider their China market strategies.  Learn how COVID-19 impacted China’s beauty sector by downloading our full report. The beauty sector in China before the COVID-19 outbreak

beauty platforms in China

Top beauty review platforms in China: How to sell cosmetics in China

June 28, 2019

With the accelerating penetration of digital devices, online beauty review platforms in China have recently become a significant factor of the Chinese cosmetics industry’s sales, and brand promotion. Beauty consumers are inclined to check online platforms for cosmetics recommendations in China, including E-commerce websites, cosmetics recommendation forums, mobile applications, to search for people sharing experiences with cosmetics on social media. By taking advantage of connections between Chinese consumers and beauty review platforms, digital marketing in

Lipstick market in China

Men’s rising influence in the lipstick market in China

January 8, 2025

Under the influence of the “beauty value economy”, the lipstick market in China continues to captivate beauty enthusiasts. China’s lip makeup market witnessed substantial growth in 2023, reaching RMB 26.28 billion, up by 13% year-over-year. This trend is expected to continue, with the market anticipated to expand to RMB 37.95 billion by 2028. Lipsticks remain a significant segment of the Chinese cosmetics market. It was driven by innovative marketing strategies, evolving consumer preferences, and the

Cosmetic distribution in China: Omnichannel strategy, AI, and KOL partnership for success

December 12, 2024

Cosmetic distribution in China is on an upward trajectory. According to the iiMedia Research, China’s cosmetics industry is projected to reach RMB 579.1 billion by 2025, with an expected CAGR of 4.93% from 2020 to 2025. However, the market’s complexity requires brands to adopt innovative distribution strategies tailored to Chinese consumers’ unique behaviors and expectations. Download our report on Chinese beauty consumer pain points Consumer behavior trends shape the industry, with digital platforms like Douyin

ChaPanda IPO

“ChaPanda dips over 10% on the first day after its IPO”: Trending hashtag on Chinese social media

June 12, 2024

ChaPanda (茶百道) made its debut on the Hong Kong Stock Exchange on April 23rd, earning the title of “the second stock of new tea beverages (新茶饮第二股)” after Naixue, and emerging as a major player in China’s freshly-made tea beverage market by 2023. However, ChaPanda’s stock faced a 10.06% drop on its first day, signaling the intense competition in the new tea beverage market as it hasn’t received a positive response from the capital market. This triggered a

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