• dx@daxueconsulting.com
  • +86 21 5386 0380
Linkedin Facebook Youtube Twitter Slideshare Weibo Weixin Instagram
Contact us
Newsletter

Search Results for: tv series – Page 3

coca-cola in china

From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market

September 18, 2018

Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the National Bureau of Statistics of China, the turnover of RTD market in China was 107.3 billion RMB in 2016, with

_most popular actors in China

The most popular international actors in China on social networks

June 28, 2018

Who are the most popular international actors in China? While the movie industry is more and more directing and adapting its content to the Chinese market, who are the most popular celebrities to endorse brands and movies in China? Daxue Consulting realized a research on Baidu Index to know who are the most popular international actors in China and what topics are the most discussed about each actors on Wechat, Weibo and others social networks.

South Korea-China Tensions

South Korea-China Tensions loosening up: Who will turn out to be the winner of this fight?

June 14, 2017

South Korea-China tensions have brought new obstacles and opportunities for their linked economies. Who are the new market winners and losers? China, as South Korea’s largest trading partner, accounts for South Korean imports worth $131 billion, and has developed into their competitor. The two nations used to have a healthy economic and cultural relationship. However, diplomatic relations have suffered enormously since the intensifying debate about the controversial US missile defense system – the Terminal High

Youku, the Leading Video Sharing Sites in China

May 7, 2016

Staying at home, what would you choose to have fun? The majority of people will choose to watch a movie or TV series online, which has been pervasive in modern life. In terms of this, YouTube has dominated the whole market. Nevertheless, it is banned in China. The famous and aggressive video website in China is Youku. Market Background: Video Sharing Sites in China The core concept of Youku is rapidity, the aim of which

Who is the best Tourism promotion agency in China?

August 15, 2013

Chinese people travel more and more, not only inside China, but also in other countries. 83 million Chinese people traveled in 2012, and they should be 100 million by 2020. Moreover Chinese tourists spend a lot while travelling: they spent 102 billion dollars in 2012, which is 40% more than in 2011. They are now more spending than American and German tourists. So how to attract them, when you are a travel agency, a hotel

China's winter apparel market

China’s winter apparel market: What Chinese wore for their “New Year Battle Outfits” (新年战袍)

February 7, 2025

In 2024, China’s winter apparel market held the largest share in the Asia Pacific region, which accounted for 35.4% of the global market revenue. Drivers for winter apparel purchases include the growing popularity of winter tourism and winter sports. Around 313 million people have participated in ice and snow sports or other winter-related leisure activities since the 2022 Beijing Winter Olympics. Another factor is that in the wet-cold southern China, where there is no centralized

Lipstick market in China

Men’s rising influence in the lipstick market in China

January 8, 2025

Under the influence of the “beauty value economy”, the lipstick market in China continues to captivate beauty enthusiasts. China’s lip makeup market witnessed substantial growth in 2023, reaching RMB 26.28 billion, up by 13% year-over-year. This trend is expected to continue, with the market anticipated to expand to RMB 37.95 billion by 2028. Lipsticks remain a significant segment of the Chinese cosmetics market. It was driven by innovative marketing strategies, evolving consumer preferences, and the

The hidden gem of the luxury perfume market: the case of Reclassified in China

May 15, 2024

The perfume market in China is a sector that is constantly growing in popularity. In 2022, it had a market revenue of around RMB 16.9 billion (USD 2.3 billion) with a year-on-year increase of 24.3%. The fast-growing market has attracted both domestic and foreign players. Indeed, since 2017, more than 2,000 perfume brands entered the Chinese economy. In recent years, inland players have become more popular among young consumers, Gen Z in particular, which prefers

Decoding new initiatives and innovation scouting in China 

May 1, 2024

In the dynamic landscape of global technological innovation, China is a frontrunner in innovation, with strengths in creative goods exports, domestic market scale, and labor productivity growth. Even though the consequences of slow economic recovery, rising interest rates, and geopolitical conflicts are revealed in the 2023 Global Innovation Index (GII) released by the World Intellectual Property Organization (WIPO), China still performs well compared to other countries. China ranks 12th among the 132 economies featured in

Children’s extracurricular activities in China

The burgeoning children’s economy: The rise of children’s activities in China

April 18, 2024

China’s birth rate continues to plummet, dropping to a mere 1.15 in 2021 and currently nearing 1.0, despite the 2016 abolishment of the single-child policy. Combined with the booming economy, the trend has a significant impact on child-rearing practices. With fewer children to invest in, parents are now channeling their growing disposable income towards a new focus: their offspring’s holistic development. This shift in priorities has fueled a remarkable boom in the market for children’s

Children's furniture market in China cover

Quality and innovation are shaping the children’s furniture market in China

April 17, 2024

According to the “2021 China Children’s Furniture Market Research Report”, the Chinese children’s furniture market size was valued at RMB 141.9 billion in 2020, with a compound annual growth rate (CAGR) of 8.5% over the past five years. The market is projected to maintain a steady CAGR of 6.8% in the forecast period, surpassing RMB 180 billion by 2024. As a key player in global furniture production and consumption, China is leveraging its strengths in

Xiaomi cover

Xiaomi uncovered: the strategic moves powering a global tech brand

March 28, 2024

It took less than 5 years for Xiaomi to skyrocket from a nascent startup to a Chinese tech titan and global top-4 smartphone maker worldwide. Founded in 2010 by visionary Lei Jun, Xiaomi shattered the myth that high-quality technology is a privilege for the affluent. Championing the belief that premium tech should be accessible to all, Xiaomi launched affordable smartphones with top-notch hardware and built-in quality, able to displace offerings from rivaling giants like Apple

Contact info


  • +86 21 5386 0380

  • Business inquiry: dx@daxueconsulting.com

  • Press inquiry: press@daxueconsulting.com


  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室


  • Daxue Consulting Shanghai, Room 901, Pan Pacific Building, No. 1250 Beijing West Road, Jing'an District, Shanghai 上海市静安区北京西路1250号泛太平洋大厦901室
  • Daxue Consulting Hong Kong, 33 Hillier St, Sheung Wan, Hong-Kong 香港上环 33-35禧利街

New market insights

What do you have in mind for your expansion in China?

Get the latest China market insights

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newsletter will talk about the daily business cases of China, important local events and news.

Company

Market insights

Daxue group