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Chinese lunar new year marketing campaigns 2021

18 inspiring Chinese New Year marketing campaigns 2021: Most creative, artistic, game changing and culturally competent

February 4, 2021

Lunar New Year is one of the most important and beloved holidays in China. On New Year’s Eve, Chinese families reunite and gather around the festive table, sharing their favorite dishes, handing out red envelopes of cash, and spreading good wishes for the New Year.  Brands use this holiday to showcase their localization through specialized Chinese New Year marketing campaigns. We chose 18 brands which made standout Chinese New Year marketing campaigns in 2021. Our

Marseille

Marseille and China: A cross-sea bridge connecting France to the middle kingdom

August 6, 2020

Marseille, France’s second largest city is located in southeastern France. Facing the Mediterranean, the exotic atmosphere and bustling economy makes the city a paradise for Chinese tourists and investors. China’s robust economic advancements make traveling to France available for the middle class. The number of Chinese people who traveled to France in 2018 reached a new record of 2.2 million. During their 6 days’ average stay, in total, Chinese tourists spent more than 4 billion

burberry in China

Burberry in China: Sales increasing faster than any other region

July 4, 2020

Burberry Group Plc is a British luxury fashion house that distributes clothing, fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks in China. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has flagship stores and franchises around the world, and also sells through concessions in third-party stores. HM Queen Elizabeth II and HRH the Prince of Wales granted the

video game market in China

China’s Video Games Market: Mobile and client games take the largest share

June 21, 2020

China’s video games market used to lead the international market. However, Newzoo predicted that the U.S would like to surpass China as the No. 1 video games market because of the temporary free policy in China. However, China still accounted for 30% of the international market in 2019. According to the 2019 China Gaming Industry Report, the revenue of China’s video games market continuously climbed in recent years. Meanwhile, the revenue’s growth rate returned to

The stay-at-home economy in China

The rise of the Stay-at-home Economy in China | How COVID-19 boosted indoor consumption

June 9, 2020

The Stay-at-home Economy in China is a series of consumption and commercial activities carried out by people at home, such as online shopping, entertainment, work, education and fitness. Stay-at-home Economy includes almost all aspects of daily life: online shopping, online entertainment, social media, delivery services, online education, online fitness training, telemedicine, and remote work. Download the Chinese Stay-at-home Economy reportDownload the report Consumer profile of the Stay-at-home Economy in China The expression of Zhai people

COVID-19 impact on Chinese consumer behavior

COVID-19 impact on Chinese consumption

May 8, 2020

COVID-19 impact on Chinese consumption had unique outcomes in every industry. For example, mobile games and short-video markets experienced tremendous growth, while restaurants and services struggled to make ends meet. What Chinese people did at home during the epidemic The main lock-downs of the Coronavirus epidemic in China lasted over two months. However, as China’s economy is recovering from COVID-19, the potential for another outbreak is ever-present. The months that consumers spent indoors have significantly

China's game industry

Podcast transcript #86: A promising company developing games for the Middle East from China

March 24, 2020

Find here the China Paradigm 86 and experience the game industry in China with Vincent Gossub, a company that specializes in adapting and developing games for the Middle East from China. Full transcript below: Matthieu David: Hello everyone. This is China Paradigm, where we, Daxue Consulting, interview seasoned entrepreneurs in China. Hello everyone. Today, I am with Vincent Ghossoub. I met you in Hong Kong at an event for tech startups and I thought I

Chinese toursim in Italy

Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting

October 3, 2019

Chinese tourism in Italy Italian National Tourism Department Promotes Chinese Tourism in Italy on Digital Platforms In 2018 more than 5 million Chinese tourists went to Italy and it’s estimated that this number will exceed 6 million in 2019. According to the Italian newspaper, IL SOLE 24 ORE’s report on July 30th, each Chinese tourist in Italy spent 1167 euro on tax-free products on average. How can Italian tourist destinations attract Chinese tourists? Italian National

Chinese tourists in France

Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting

September 27, 2019

Chinese tourism in France Atout France Actively Promotes French Tourism on Chinese Digital Platforms The Weibo official account of Atout France has attracted 1.6 million followers with 6,125 posts in total and an active posting frequency of 1-3 posts per day. It has been sharing a wide range of topics about France, including views, food, history, travelling tips, exhibitions and events information, to interact with Chinese audience and promote Chinese tourism in France. The top

The film industry in China

The film industry in China: Marvel as a successful model

September 19, 2019

On April 24th, 2019, Disney’s mega-blockbuster “Avengers: Endgame” was released in Chinese theaters two days before it did in the United States. The movie is the 22nd of the Marvel Universe franchise and the fourth of the Avengers blockbusters. In the Chinese movie market alone, the film became a box-office champion within two days. To date, Avengers has grossed more than $629 million in box-office in China, whereas globally it has grossed a  record-breaking $2.79

Impact of AI on advertising in China

AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting

August 5, 2019

In 2016, the Chinese government committed its Three-Year Guidance for Internet Plus Artificial Intelligence Plan (2016-2018)  focusing on economic improvement.  2016 was the first year of or AI in  China’s advertising industry. Before this, advertising in China gradually completed the intelligence evolution of value war. The evolution consisted of three steps: In the 1.0 era,  advertisers competed in the number of advertising resources and resource coverage; then, the focus of advertising in the 2.0 era

Chinese snacks market penetration

What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting

February 18, 2019

Healthy snacks market in China. How to eat healthy without sacrificing taste is more or less a worldwide concern. This is certainly the case with Chinese consumers.  Chinese consumers are on the search for healthy snacks to fill their stomachs. In China, traditional Chinese recipes provide a solution to this conundrum. Many healthy snacks are derived from Chinese medicine, like walnuts and Chinese dates. However, some of them are not popular among young consumers because of

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