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Search Results for: tv series

the most popular american TV series in China

Popular American TV series in China and what they reveal about Chinese consumers

September 7, 2020

American TV series are a big hit in China. As a source of soft power influence from the west to the east, many hit sitcoms, dramas and action series have been largely welcomed by Chinese audiences. Whether or not it was the intention of American producers to reach Chinese fans, it is nonetheless a great opportunity to further understand what appeals to Chinese people. Furthermore, there is great potential in terms of cross-border co-branding and

Gen Z and Traditional Chinese Medicine banner

Gen Z emerges as a new advocate for Traditional Chinese Medicine

April 29, 2024

The emergence of Generation Z as vocal proponents of traditional Chinese medicine (TCM) is unmistakably evident across various digital platforms. Short videos featuring demonstrations of the “Eight Brocades” exercise have amassed over 30 million views, accompanied by an impressive 33,000 barrage comments. Moreover, the phenomenon of crowded massage departments in hospitals, predominantly filled with young individuals, has repeatedly surged to the top of trending topics. Recognizing this burgeoning interest, many TCM clinics have introduced evening

dongbei renaissance

Dongbei Renaissance: from industrial decline to cultural and economic renewal

February 19, 2024

The Northeast region, known as Dongbei (东北) in Chinese, encompasses Liaoning, Jilin, and Heilongjiang provinces, along with East Wuleng City in Inner Mongolia. Historical events, such as the Japanese invasion and the Civil War, unfolded on this fertile land, rich in natural resources like coal, fertile soil, and various minerals. During the first two decades of the People’s Republic of China (PRC), the Northeast transitioned into the country’s industrial hub, primarily focusing on heavy industry.

Live streaming in China: advancing into the AI era with complete service solutions

August 31, 2023

The live streaming market in China is experiencing remarkable growth and innovation, offering a unique platform for businesses to engage with their audience and drive sales. As of February 2022, over 703 million live streaming users resided in China, constituting about 68.2% of the country’s total internet users. The live streaming market in China continues to grow, but the pace of market expansion is gradually slowing down. This vast audience engages with various content types,

China’s video streaming platforms

How Chinese video streaming platforms are adapting to the rise of short videos

July 21, 2023

In 2022, China boasted a thriving and highly developed internet ecosystem, with over 1 billion users and and impressive internet penetration rate of 76.5%. This vibrant digital landscape provides ample opportunities for improvement in various aspects of digital life. Chinese users are known to spend extended periods on internet platforms, especially via their mobile devices. According to the “50th statistical report on China’s internet development”, published in august 2022 and conducted by CNNIC (China Internet

Guochao and Hallyu

Comparing South Korea’s Hallyu and China’s Guochao

May 17, 2023

In today’s globalized world, the influence of culture and trends from different countries has become increasingly prominent. Two noteworthy phenomena, Guochao in China and Hallyu from South Korea, have influenced consumption choices of luxury, food and beverages, fragrances, and many other goods and services. Recognizing the potential of these movements, many brands have actively embraced and leveraged Guochao and Hallyu to keep their existing customer base while also attracting new ones. Those who have adeptly

Max Mara in China: the fashion brand chic women always wear

July 14, 2022

Founded in 1951 in Reggio Emilia, Italy, Achille Maramotti turned Max Mara into one of the most prestigious women’s fashion brands with his great grandmother’s heritage of “theory of cutting.” Today, Max Mara is a luxury fashion empire operating in about 105 countries with over 2,500 single-brand stores and 10,000 multi-brand stores, including 35 labels such as Weekend Max Mara, Marella, Pennyblack, iBlues, MAX&Co, and Marina Rinaldi. Madame 101810 coat is the symbol of Max

How to make your brand go viral: branded mini movies in China

February 12, 2022

Mini movies are short cinematic creations shot for a specific product or brand. The general duration is less than 30 minutes. Branded mini movie was born with the development of new media technology and has become an emerging marketing tool in recent years. The essence of branded mini movie is information dissemination aimed at demonstrating the brand values and messages with commercial purposes. But what should brands take into consideration in order to effectively use

daxue-consulting-squid-game-in-china

Hopping the firewall and finding success: The story of Squid Game in China

December 21, 2021

Crackdowns in China seemed to be happening on a regular basis throughout 2021. In the education industry in China, for example, a new regulation has banned profit tutoring. The entertainment industry in China in particular was also affected. However, that did not affect the world-famous South Korean TV series – Squid Game, from reaching China. According to a report by Korea JoongAng Daily, there were 1.7 billion mentions about Squid Game as of October 4th,

Social Media

August 17, 2021

Since most of Western social media platforms are banned in China, a varied array of domestic social media apps that cannot be found in any other country emerged, boasting nearly 931 million users overall. Hence the importance for foreign companies to understand China’s social media ecosystem in order to engage with their Chinese customers. In the new retail era, companies have to integrate offline and online strategies, providing Chinese consumers with a cross-channel and seamless

Maps & Infographics

June 22, 2021

Learn more on the Chinese market by browsing our different maps and infographics The Chinese-style snacks and fast food market thrive due to convenience, affordability, and cultural appeal. According to Qcc (企查查), in the first 11 months of 2023, there were more than 420,000 registered businesses related to snacks and fast food, an increase of 0.5% year-on-year; and there were more than 3.64 million stocks of businesses related to snacks and fast food, an increase

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